Ideas for the work ahead.
Practical advice, fresh perspectives and lessons from helping teams use AI. Explore what works, what to watch out for and what you could try next.
Why do so many AI posters look the same?
AI-generated posters are everywhere, and they're starting to look remarkably similar. But why does AI keep producing the same glossy designs? I put it to the test with a simple experiment, exploring how better creative direction can improve the results, why they still fall short, and where human designers continue to add real value.