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      <image:title>Blog - Like it or not, your business is already using AI</image:title>
      <image:caption>Edward Bernays, the man who taught advertisers to sell to our fears.</image:caption>
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      <image:caption>Large firms are more than twice as likely to train staff for AI.</image:caption>
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      <image:title>Blog - The case for investing in AI training</image:title>
      <image:caption>An AI workshop with the Zambrero Ireland team, July 2026.</image:caption>
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      <image:caption>Attempt 1: every festival, everywhere, all at once.</image:caption>
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      <image:caption>The four reference posters I shared with ChatGPT.</image:caption>
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      <image:caption>Attempt 2: a real idea, but the sunset survived.</image:caption>
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      <image:caption>First attempt: a new chat for each prompt, but memory carried the stage, crowd and sunset across.</image:caption>
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      <image:caption>Still a perfectly good omelette.</image:caption>
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      <image:caption>Writing is where most people use AI. The less familiar uses are far less common. Source: Gallup, May 2026.</image:caption>
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